TWW Blog

November 16, 2017

Washington Ethical Attorney Marketing Checklist


November 15, 2017

Digital Marketing For Washington Attorneys - Part 2


November 01, 2017

On building a commonplace database

October 20, 2017

Developing blog posts from face-to-face networking events

October 19, 2017

Digital Marketing for Washington Attorneys - Part 1 - Complying with Ethics Rules

October 18, 2017

What Small Businesses Need to Know about Video Marketing

Over at Website Builder, Karthik Reddy has a great - and extremely detailed - post about video marketing that should be considered very useful for small businesses, primarily because of what it says about how video marketing creates conversions.

October 16, 2017

Update on FTC disclosures and Instagram Sponsored Content

Later (formerly Latergramme) has a useful post related to my earlier article on FTC disclosures of marketing content.

September 29, 2017

Sound Works #1: From Homeless to Non-Profit Director


Jack Potter - Veterans Christian Charity, Lacey, WA ( click the article title to read more)
September 15, 2017

Update on FTC influencer marketing enforcement

Over at MarTech, there is a post giving additional info on the FTC's recent enforcement action concerning influencer marketing. It's a great follow-on to the piece I wrote on September 10, 2017 about how to make sure you are in compliance with FTC regulations about influencer marketing.

September 10, 2017

Comply or Die: FTC cracks down on Influencer Marketing that violates its regulations


Recently, the Federal Trade Commission (FTC) enacted its first enforcement action against businesses using influencer marketing in ways that violate its regulations against deceptive business practices. (The first crackdown occurred in April 2017, when the FTC sent “reminder letters” to influencers and businesses.) Companies realize that, while influencer marketing is an incredibly effective method of small business marketing, it must comply with FTC and global trade regulations.

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